Customer Segmentation

Customer Segmentation

Project Description

In this project, I worked with consumer finance data from the US Federal Reserve. I built unsupervised machine learning models to segment households that fear they will be unable to get credit.

Overview

  • Compared characteristics across subgroups using side-by-side bar charts
  • Built K-Means Clustering models
  • Conducted feature selections for clustering based on variance
  • Reduced high-dimensional data using Principal Component Analysis (PCA)

Language & Tools

  • Python (Pandas, Matplotlib, Seaborn, Scikit-learn, SciPy)

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